Our #1 Goal - Motivating kids to make healthy lifestyle choices

We believe that the best way to make kids understand and feel their power is to lead by inspiration and example. With its mixture of music, movement, humor and interactivity, LAZYTOWN has the ability to draw kids into a slightly exaggerated version of their own world.
In this fresh, cartoon-colored town, they can’t help but engage in the imaginative stories, relate to the characters that make them laugh and be WOWed by a sporty superhero with an amazing ability to make even ordinary things exciting.

What kids learn in LazyTown stays with them long after they leave – making their lives better and your job as a parent just a little bit easier. We know that LazyTown resonates because raising healthy and well-adjusted children is an objective we share with parents everywhere.

Healthy Lifestyle through Entertainment

The characters serve as simple metaphorical guides for children and their parents. We all know that learning is what happens when you are enjoying yourself. So, we want kids to experience joy. And we want them to be motivated through characters and stories that will encourage them to depend on and trust their own insights and good judgment in their own lives.
LazyTown is designed to give kids the power to GO! play, move, dance, sing, make new choices and feel really good about it.

In the show, Stephanie (an optimistic 8 year old with bright-pink hair) comes to LazyTown and meets its zany mix of townspeople, including the world's laziest super-villain, Robbie Rotten. Fortunately for Stephanie, LazyTown is also watched over by Sportacus, an athletic, super-fit superhero who runs, jumps, and flips his way across LazyTown while helping the inhabitants battle Robbie's latest lazy schemes.

The other kids of LazyTown are curious, playful, and like Stephanie, actively engaged in figuring out their world. Each has strengths and weaknesses, just like real kids. These kids symbolize the challenges and opportunities that real kids face in everyday kid life. Ziggy likes candy just a little too much; Stingy just can't seem to share; Pixel is glued to video games; Trixie finds it difficult to follow rules; and Stephanie has trouble navigating between making a healthy choice or opting for the easy way out.

LazyTown may have the laziest name on television, but it's jam-packed with action, energy, and a powerful message that tells kids that "they can do it."

Our principles are based on a desire to make high quality children’s entertainment without violence – but with all the action, humor and endless possibility that engages and inspires – giving children and parents a healthy model for every aspect of their lives.
GO! LazyTown

Links:

Interview with Magnús Scheving, the Creator of LazyTown on Nick Jr.