News
LAZYTOWN ANNOUNCES NEW MANAGEMENT POSITIONS
LazyTown today announced two new positions in the company infrastructure.
Haukur Gislason, formerly Regional Director for the Nordic Territories has taken on the position of head of TV Sales & Media, making him the first point of contact for all broadcast partners and new media prospects. Hawk has been with LazyTown since 2003, and will attend MIPTV 2008 along with Katie Foster and Catrina Stock from the newly formed LazyTown Europe office in London.
Guðmundur Magnason joins the company from US company Theater Mogul, which specializes in licensing of theatrical properties worldwide. Magnason has the position of Managing Director, International Brand and Licensing, from where he will oversee all of the sales activities and strategy, across the board and continue to build LazyTown’s already successful licensing program.
Magnason commented on joining the LazyTown team. “For some time I have been watching LazyTown’s progress with much interest. Being Icelandic, it was a great motivation to all of us, to see a home-grown concept blossom into a worldwide phenomenon. I am delighted to now be part of this inspirational and hard-working team, and look forward to seeing the LazyTown Movement continue to inspire kids and carers alike across the globe.”
For more press information, please contact:
Sue Holbrook, Large PR for LazyTown Entertainment
sue@largepr.com / Sue@lazytown.com +44(0) 7971129008
About LazyTown Entertainment
LazyTown is the only global brand in the world dedicated to children’s health. Created originally as a book property (Go, Go LazyTown!) in 1995 by Magnus Scheving, an athlete of international stature, entrepreneur, producer and director, LazyTown has since been nrutured into a household name worldwide, with businesses including publishing, home entertainment, music, live theatrical shows and even a dedicated radio station. LazyTown the television series was aired in 2004, is now available in 53 episodes and has sold to over 110 territories worldwide. The licensing programme currently has over 2000 licenses signed, and the LazyTown Live! Stage show is a phenomenal success. The LazyTown Movement is designed to appeal to kids and parents alike and to encourage healthy lifestyle choices for kids of all ages. The team is dedicated to finding exactly the right partners worldwide to sustain the brand and uphold the credibility and vision of LazyTown and its creator.
Magnús Scheving is a two time European champion, and a silver medallist in the World Aerobics Championship. He is a world-class athlete, and an acclaimed entertainer, writer, director and producer in his native Iceland. During his travels around the world, lecturing on health and fitness, parents were always asking Scheving about exercise and nutrition for children. In response to this, he created LazyTown in 1995 with the book Go, Go Lazy Town! Magnus continues to take a hands-on role in the day to day business, and is CEO of the company,
LazyTown Awards, Nominations and Milestones
- 2006 US - EMMY Nomination
- 2006 UK - BAFTA Award for Best International Show
- 2006 Iceland - EDDA Award
- 2006 Germany - EMIL Award
- 2006 Bing Bang (Time to Dance) LazyTown’s debut single was the highest new entry in the UK singles charts at number 4 in the run up to Christmas
- 2007 US – 2 x EMMY Nominations for direction and for music
- 2007 UK – BAFTA Nomination for Best International Show
For more company information go to www.lazytown.com
