New York, 10 June 2008 – LAZYTOWN ENTERTANMENT announces the appointment of three key licensing agents, signed at the Licensing Expo 2008 in New York.

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LazyTown is to be a main participant and sponsor of Sport Relief Early Years Kit 2008.

LazyTown is proud to announce the opening of its new offices in London to look after the European brand and licensing business as a part of the company’s ongoing global strategy for growth. This is the first office that the company has opened outside of Iceland, although it has agents to run operations across the continents.

Reykjavik, 28^th November 2006… On Sunday night, LazyTown was presented with the International Award at the star studded Children’s BAFTA Award ceremony at London’s Hilton Park Lane Hotel.

LazyTown jumps back into action on Nick Jr. with a week of brand-new episodes, beginning Monday, September 25 at 12:00 p.m. (ET/PT). Four new, half-hour episodes of Nick Jr.’s hit CGI-animated show that gets preschoolers up and moving will roll out Monday, September 25 – Thursday, September 28, at 12:00 p.m. (ET/PT) on Nick Jr.

LazyTown premiered in 2004 on Nick Jr., and has achieved consistent ratings as high as 10.0 in the K2-5 demographic and is continuously gaining more momentum amongst children and parents alike.

LazyTown recently became a celebrated winner of an iParenting Media Award in the television category from the 2006 iParenting Media Awards.

LazyTown’s feisty Stephanie - Julianna Rose Mauriello - was nominated for LazyTown’s first Daytime Emmy Award last week as Outstanding Performer in a Children’s Series.   With her signature pink hair and energy, she is the driving force behind the LazyTown kids’ adventures: the go-getter with the ‘can-do’ attitude.

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Reykjavik, February 13^th 2006. This March 13^th, get ready to be energized by the premiere of LazyTown on Nickelodeon – a sportacular cartoon-come-to-life that delivers action, comedy and a fresh blast of kids’ energy. Nominated last week for a Daytime Emmy Award for the performance of Julianna Rose Mauriello as Stephanie, this is the show with go!

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*Nielsen Media Research - August 15, 2005 more

Get Your Move On, with LazyTown Live! In anticipation of the first-ever tentpole for Nick Jr.’s preschool hit, LazyTown, Nick Jr. is rolling the top talent and the key messaging of LazyTown, into a live event, LazyTown Live!. The tour will make stops in four key markets during Summer 2005.

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THE FIRST DRAW TOOK PLACE ON MONDAY, APRIL 11 AT 6:30PM AND THE LUCKY WINNER IS: MAGDALENA WISTBERG FROM SWEDEN

This trip, courtesy of LazyTown Entertainment, Icelandair and Iceland spring, will take place at the end of April 2005, and is open to all MIP-TV delegates. more

LazyTown has reported fantastic ratings since its US debut on Nick Jr. on August 16^th at 10:30 a.m. The show has been up and active in the ratings launch to date, raising viewing levels double digits across multiple demos in the month since its Aug. 16 bow: ratings among its target preschool kids 2-5 are up +33%; kids 2-11 are up +39%; and total viewers are up +29%.

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