This year LazyTown has received two Daytime EMMY award nominations

Reykjavik, 28th November 2006… On Sunday night, LazyTown was presented with the International Award at the star-studded Children’s BAFTA Awards ceremony at London’s Hilton Park Lane Hotel. Creator and star of the show Magnús Scheving was there to accept the award, delighting the audience with some onstage acrobatics.

Magnús Scheving, the founder and creator of LazyTown, last night received the EDDA Honour Award (Iceland’s equivalent to the EMMY Awards) by the Icelandic film and television Academy, the highest accolade in his native country.

LazyTown has been nominated in the International category of the most prestigious Awards of the year in the UK, the Children’s British Academy Awards. The ceremony takes place in London on the 26th November 2006 and the winners are announced on the night.

LazyTown´s Stephanie (Julianna Rose Mauriello) was nominated as an outstanding performer in a children´s series in the 2006 Daytime Emmy Awards.

LazyTown Activity Mat has been awarded one of the top ten toys for Christmas 2006 in the Redan Publishing toy listing.

The Telly Awards honor outstanding local, regional, and cable television commercials and programs, as well as the finest video and film productions.

LazyTown became a celebrated winner of an iParenting Media Award in the television category from the 2006 iParenting Media Awards.

LazyTown was nominated as the best Icelandic TV program in 2005

World Health Organisation wanted Magnus to participate in one of their surveys in 2005. Among other participants in this survey were Jimmi Carter and Shirin Ebadi

Magnus Scheving, founder and creator of LazyTown was awarded the Scandinavian Public Health Prize in 2004 for his work in motivating children through the world of LazyTown.

Obesity amongst children is an increasing health problem in the Nordic countries, and Scheving works in an unconventional and innovative way to the benefit of the health and entertainment of children. In the world of LazyTown, children are motivated to live a healthy lifestyle through a combination of play and positive stimulus.

Magnus Scheving was voted the Marketing Man of the Year In 2003 by the Icelandic Marketing Association. He was also voted Entrepreneur of the Year by Channel 2 Broadcaster and the Icelandic Financial Newspaper.